4 Marketing Tactics That Actually Worked for Indie Authors in 2026
The publishing world is flooded with generic marketing advice, but what actually moves books for indie authors? From a cozy mystery author who increased her non-Amazon royalties by 180% with a simple ad pivot, to a debut author who turned a BookBub Featured Deal into a #6 category ranking, real authors are finding creative, low-cost paths to readers. Others are proving that simple TikTok slideshows and newsletter swaps can still build audiences without a massive budget.