How Indie Authors Can Use Substack to Build a Reader Audience
Substack gives indie authors something social media often cannot provide: a direct connection with readers who choose to hear from them. Instead of constantly promoting a book, authors can publish essays, behind-the-scenes notes, excerpts, recommendations, and personal observations that gradually build familiarity and trust. Every subscriber becomes part of an audience the author can reach again when a new book, interview, event, or idea is ready to share.